The Story Behind The Booster Gel™

Hi, I’m Robin.

More than twenty years ago, I was preparing for a trip home to South Africa after building a new life in California.

I wanted to return feeling confident—but after years of drinking tea, my smile didn’t feel as bright as I remembered. My dentist introduced me to professional whitening, and seeing the difference changed more than my teeth. I smiled more freely and felt more like myself again.

That experience inspired me to found Expertwhite® in California in 2003.

Whitening Worked. The Routine Was the Problem.

Over the years, I learned that people wanted a brighter smile—but not everyone wanted trays, strips or another time-consuming step added to their day.

Whitening needed to become simpler.

That idea led to The Booster Gel™ by Expertwhite®: a professional-strength whitening formula designed to work with something you already do every day.

Add one pump alongside your regular toothpaste and brush as usual. No trays. No strips. No separate whitening session.

One Small Step. A Brighter Daily Routine.

The Booster Gel™ brings more than twenty years of Expertwhite whitening experience into one simple bottle—created for coffee drinkers, tea lovers and anyone who wants whitening to fit naturally into everyday life.

Because taking care of your smile shouldn’t feel like another chore. Sometimes, one small change to your routine can change how you feel when you smile.

The Booster Gel™ by Expertwhite®
Whitening made simple since 2003.

Robbi Carter
Founder, Expertwhite®